01 Apr 9 Reasons Why Digital Marketing Can Help You Grow Your Business
With the change and development of latest technologies, small and medium businesses are doing everything they can to keep up, that can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.
For it’s the procedure of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive plenty of day-to-day more traffic to your website, they will do not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners to the best opportunities for competition, survival and even business growth.
Consider a Digital Marketing Strategy
Digital marketing is an essential element of any modern business. The fact is that even if your agency doesn’t do business online, your potential clients and customers do. Whatever field you are engaged in, that you need to reach out to them to let them know that you exist and why they should consider engaging your services.
Building a Digital Marketing strategy required not be expensive, and you don’t requirement to have a full-time digital marketing department. What is necessary is working out a strategy that’s correct for your business and implementation it. This might involve outsourcing or just dedicating some hours a day to managing your digital promotion. A consideration digital advertising and marketing strategy will enable you to focus your resources effectively and gain maximum benefits from the results.
The following 9 Ways to Digital Marketing Can Help Grow Your Business
1. Digital Marketing Levels the Online Playing Field
Gone are the days when small business owners still welcome the notion which Digital Marketing is only for the likes of multinationals companies and large corporations that have the sufficient resources required to mount an online marketing campaign.
Digital Marketing in fact levels the playing field, providing small and medium ventures the opportunity to compete against the big boys and attract their share of targeted traffic.
With digital marketing, small businesses now have the resources to perform sales and marketing processes which were previously available only to multinational companies.
Without a call centre, small companies can engage impressively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.
2. Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very little resources and even capitalization. This is the reason why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
Going as per the facts, 40% of the business owners claimed that they saved considerably by the method of digital marketing for the promotion of their products and services.
As per the survey, it was found that 28% of business owners would shift the marketing budget allotments from traditional media channels and invest them into digital online marketing tools and techniques.
Also, by 12% Telemarketing, 15% Direct Mailing, 12% Trade Advertising, 16% PPC (Pay-Per-Click), 24% blogs, 25% SEO, 27% Email Marketing, and last but not the least by 27% of social media, digital marketing is proving to be an “acid” for every business.
3. Digital Marketing Delivers Conversion
Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website.
Without conversion, all your site visitors would mean nothing and all your marketing efforts will sincerely go to waste.
That is why business proprietors are streamlining their digital advertising and marketing campaigns towards to conversion optimization, making it a top priority above the entirety else.
There are several tools and techniques that you simply can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing.
4. Digital Marketing Helps Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques would deliver a lot of profitable benefits for you and your business in terms of better and higher revenues.
Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for agencies using digital marketing strategies to individuals who do not. With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business, opening their doors to better, larger and farther reaching markets both locally and abroad.
5. Digital Marketing Caters to the Mobile Consumer
Undoubtedly, mobile internet would be the next ripple of information proliferation and communication channel, brought about by the fast dissemination of smartphones, tablets and other internet-enabled devices.
These mobile devices have become a central a part of American life that 95% of adults in the United States always have their devices within reaching distance.
Now would be the best time to have digital advertising and marketing campaigns intended towards to mobile consumers, paving the way for them towards achieving better increase and faster expansion.
Mobile gadgets have advanced from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from e-Marketer.
6. Digital Marketing Facilitates Interaction with Target Audience
One of the reasons why digital marketing is taking over traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real time.
Engagement in any form is what your clients expect to receive when interacting together with your brand or business.
How your business handles such engagements and interactions will spell the difference between commercial enterprise fulfillment and failure
Interacting and providing your customers with right engagement points can give you an insight of what your targeted audiences want.
This vital information will steer you in the direction of making the proper set of next moves, provide your clients with an even better experience, develop appropriate relationships with them – gaining their loyalty and trust that you will want when your enterprise begins to grow.
7. Builds Brand Reputation with Digital Marketing
The power of digital advertising and marketing lies in its ability for attracting targeted traffic.
These kinds of audiences on your content material are most likely already ready to know more about your brand, products or services and may be interested enough to buy what you have to offer.
Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying clients that would go back and interact with your site some more – on a regular and continuous basis.
This will prove useful for your brand reputation, as satisfied clients will most likely tell other people about their experience with your brand, product or service.
Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.
8. Digital Marketing Provides better ROI
Digital Marketing can provide a better Return of Investments (ROI) than Traditional Marketing channels. In Digital Marketing, you can easily track results and monitor your audience activities.
You can get to know the conversion rate, leads, and sales anytime you want but with Traditional Marketing it’s difficult to measure the ROI for small and medium business.
The more your business generates this kind of traffic, the faster you can realize your ROI.
9. Digital Marketing Earns People’s Trust
Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences
With Digital Marketing, you can improve your sale through social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business.
The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences.
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