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7 mins read | March 5, 2020

Six Ways to Improve your Website’s Ranking on Search Engine

Welcome to the world of digital prominence, where your website’s ranking on search engines can make or break your online presence. In today’s competitive landscape, it’s essential to master the art of improving your website’s ranking effectively.

This article is your gateway to success, as we delve into the six proven ways to elevate your website’s ranking. We understand that SEO is not just about algorithms; it’s about connecting with real people.

Follow these suggestions to improve your search engine raking and watch your website increase the ranks to the top 10 of search-engine results.

1. Content is the King, Publish Relevant Content

I don’t know if you have ever heard the phrase’ Content is the King. Not just contents but, quality content, is the number one driver of your search engine rankings and there is no substitute for great content. Quality content is that the favourite driver of your search rankings and there’s no substitute for nice content. High quality content created specifically for your intended user increases website traffic, which improves your website’s authority and consistency. Fine-tune your web content writing skills.


Identify and target an exclusive keyword phrase for every page on your site. Think about how your reader might search for that targeted page with search terms like:

• Masters in business management

• What is search engine optimization?

• Web Design Agency in Delaware

• How to apply for designer job?

• Application time limit

Multiple Keyword Phrases

It is very tuff task for a webpage to get search engine rankings for multiple keyword phrases—unless those phrases are same. A single page may be able to rank for both “web designer jobs” and “web designer careers”. Ranking for developer information and IT Companies with a single page is unlikely.

If you want to achieve for multiple keywords phrases with your website, you will need to make a vary webpage for every keyword phrase you are targeting.

Placing Keywords

Once your keyword phrase is select for a given page, think about these questions:

1. Can I use part or all of the keyword phrase in the page URL (by using keywords in folders)?

2. Can I use part or the entire keyword phrase in the page title?

3. Can I use part or the entire keyword phrase in page headings and subheadings?

Answering to yes these questions can improve your search engine ranking. Be natural and user-friendly, though. For instance, you do not want the word “developer” to show up three or more times in the URL or have the phrase IT companies repeated in the page title and every heading. Readability and usability still trump search engine optimization.


Beyond page URL, title, and headings, content is most effectively on search engine rankings. Repeat your keyword phrase several times around the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to spotlight these keyword phrases—but don’t do over limit. Do you want to continue your language and literary genre to read naturally? Never sacrifice good writing for SEO. The simplest pages are written for the user, not for the search engine.

2. Update Your Content Regularly

Once an Online community is mentioned these days, an update is called for, think of an application that is out of date when compared to the updated application, the same thing applies to your contents, and you have probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Type of Metadata

That designing your website, every page contains a space between the <head> tag to insert metadata, or information about the content of your web page. If you have a content management system (WordPress & Magento) site originally produced by the WNA-InfoTech developer team will have pre-famous data for you. However, it’s important for you update your website because of with changing trend.

Use the Title Metadata

The title metadata is responsible for the page titles displayed at the top of a browser window. It’s also the information located in the headline within search engine results. it is the most significant metadata on your page. Make sure your content has a proper title that is at once complete and concise. The best practice is to aim for no more than 50–60 characters because that way Google displays it properly in its search results.

For those with a CMS website, the web developing team has developed an automatic system for creating the meta title for every website page based your page title. This adds to the significance of utilizing well-thought-out page titles rich with keyword phrases.

Use the Description Metadata

Description metadata is the textual description that a browser will use in your web page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good Meta description will typically contain two full sentences. Search engines may not always use your Meta description, but it is important to give them the option. The best metadata description length is between 50–160 characters.

Use the Keyword Metadata

Keyword metadata is rarely if ever used to tabulate search engine rankings. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “Digital Marketing Services in Baltimore” or “Best Cigar Lounge Newark

4. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Web Design Services Philadelphia” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to. Always use descriptive links by linking keywords—it not only improves search engine optimization, but also adds value to your readers, including those with disabilities or who are using screen readers.

5. Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. It is used to describe what the image is representing. They allow search engines to locate your web page, which is important—especially for those who use text-only browsers or screen readers.

6. Website Speed

Just like your potential consumer, Google does not want to wait around for your website to load. Google is efficient, and they love to get things done swiftly. Speed is a critical factor when it comes time for Google to determine your web site’s ranking compared to another web site with the same search terms. If your website loads quickly, both your visitor and Google will be happy. On the other hand, if it takes forever for your website to load, you may end up losing a potential customer, as well as Google’s attention.

There are hundreds of elements Google considers as they decide where a web page will show up in search results. However, if you start with these basic SEO elements, you’ll be well on your way to reaching the top search engine results.

If you’re interested in learning more about how to improve your search engine rankings, contact a member of our WNA InfoTech team to learn more.

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