In the digital age, your website is often the first point of contact between your business and potential customers. It’s your digital storefront, and just like a physical store, it should be welcoming to all. In this article, we’ll explore why it’s absolutely essential that all customers can easily access your website.
Accessibility isn’t just a buzzword; it’s a fundamental principle that ensures inclusivity. Every customer, regardless of their abilities, should be able to navigate your website seamlessly. Whether they’re using assistive technologies or have unique browsing preferences, their experience should be smooth and enjoyable.
We’ll delve into the reasons why website accessibility matters, how it can drive engagement and growth for your business, and the practical steps you can take to make your website universally accessible. Because in the end, ensuring that all customers can access your website isn’t just good practice – it’s a vital aspect of modern business.
Imagine you own a store, and a potential customer is standing outside, ready to spend money, but they can’t enter the front door. For some reason, your shop is locked, keeping this potential customer from becoming a loyal patron.
This is the experience of 26% of the U.S. population who are living with a disability and are locked out of your business’ website—if it’s not accessible.
Regardless of demographics, however, consumers want to access websites that are not complicated to use. If you own or operate an inaccessible website, you may have noticed that all online consumers prefer a smoother, digital user experience. If the experience is not clean and user-friendly, potential consumers will leave your website, likely never to be seen or converted again.
And, with a collective amount of $1.28 trillion in disposable income, the U.S. disability communities are not a population you want to exclude from conversion activities or online transactions.
Making a website accessible is the act of breaking down digital barriers that hinder the user experience for people with disabilities. A smoother digital experience will lead to improved website metrics and allows business owners to experience new popularity and success of their website.