Hero Banner
8 mins read | May 25, 2023

Why Your Business Needs an ADA Compliant Website

In today’s digital age, having a website is essential for any business. However, many business owners overlook the importance of making sure their website is accessible to all users, including those with disabilities. The Americans with Disabilities Act (ADA) requires businesses to provide equal access to goods and services, including those provided online. In this article, we will explore why your business needs an ADA compliant website, the legal implications of non-compliance, and the benefits of providing an accessible website to all users. We will also provide tips and tools for creating an ADA compliant website and achieving compliance with accessibility standards.

1. Introduction to ADA compliance

What is ADA compliance?

ADA, or the Americans with Disabilities Act, is a federal law that prohibits discrimination against individuals with disabilities in all areas of public life. This includes employment, transportation, and access to public spaces, goods, and services. While ADA was passed in 1990, it wasn’t until recently that websites have been considered a “public space” and subject to the same accessibility requirements as physical spaces.

Newark ADA compliance services for websites means that they must be designed and developed in a way that allows people with disabilities to use them, including those who are blind, deaf, or have other physical or cognitive impairments.

Who needs to be ADA compliant?

All businesses that operate in the United States are subject to ADA compliance, including their websites. This includes both public and private entities, small businesses, and non-profit organizations. Failure to comply with ADA standards can result in legal action, including lawsuits and hefty fines.

2. Legal implications of non-ADA compliant websites

Federal and state laws on web accessibility

In addition to the federal ADA requirements, many states have passed laws that require businesses to have accessible websites. Some of these state laws also provide additional protections beyond the federal requirements.

The risk of lawsuits for non-compliance

Businesses that fail to make their websites ADA compliant are at risk of legal action. Over the past few years, there has been a surge in lawsuits targeting non-compliant websites, with plaintiffs alleging that they have been discriminated against and denied access to important information and services. These lawsuits can be expensive to defend and settle, and can damage a business’s reputation.

3. The benefits of having an ADA compliant website

Accessibility for all users

The primary benefit of having an ADA compliant website is that it ensures that all users, regardless of their abilities, can access and use the site. This not only helps to ensure that businesses are meeting their legal obligations, but it also opens up their services and offerings to a wider audience.

Improved search engine optimization (SEO)

ADA compliance also has SEO benefits. Search engines like Google give preference to websites that are easy to use and navigate, and that provide a good experience for all users. By making your website ADA compliant, you can improve its usability and accessibility, which can ultimately improve your search engine rankings.

Positive brand reputation

Having an ADA compliant website can also help to improve your brand reputation. By demonstrating that your business is committed to accessibility and inclusivity, you can build trust and loyalty among customers and stakeholders.

4. Understanding web accessibility standards

WCAG 2.1 guidelines

The Web Content Accessibility Guidelines (WCAG) 2.1 are the internationally recognized standards for web accessibility. These guidelines outline specific technical requirements for making websites accessible to people with disabilities, including requirements for text alternatives for non-text content, keyboard accessibility, and color contrast.

Section 508 standards

Section 508 is a US federal law that requires federal agencies to make their electronic and information technology accessible to people with disabilities. This law outlines specific technical requirements for accessibility, many of which overlap with the WCAG guidelines.

While ADA compliance is not the same as WCAG or Section 508 compliance, following these guidelines can help to ensure that your website meets ADA standards and is accessible to all users.

5. Common Accessibility Issues on Websites

When it comes to website accessibility, there are several common areas where businesses fall short. Here are three of the most frequent issues:

Inadequate Color Contrast

Low color contrast between text and background can make it difficult for people with visual impairments to read. Ensuring a high contrast ratio between the two is an important step in making your website accessible.

Non-Descriptive Links and Buttons

Links and buttons with vague or unclear text can be confusing for users who rely on screen readers. Choosing clear and descriptive text for these elements is crucial for accessibility.

Missing Alternative Text for Images

Alternative text provides a description of an image for users who are visually impaired and rely on assistive technology. Without this text, these users will not receive any information about the visual content on your website.

6. Tips for Creating an ADA Compliant Website

Now that you know some of the most common accessibility issues, let’s look at some tips for creating an ADA compliant website:

Use Accessible Design Principles

Incorporate design elements that are accessible to a wide range of users. This includes choosing easy-to-read fonts, using high contrast colors, and making sure your website is easy to navigate.

Implement Keyboard Navigation

Some users are not able to use a mouse or touchscreen to navigate a website. To accommodate these users, make sure your website can be easily navigated using only a keyboard.

Provide Alternative Text for All Images

As mentioned earlier, alternative text is crucial for users who are visually impaired. Make sure all images on your website have a clear and concise description in the alternative text field.

7. Tools for Testing Website Accessibility

Wondering how to test the accessibility of your website? Here are two great options:

Online Accessibility Checkers

Several online accessibility checkers are available to help you identify any accessibility issues on your website. Some of these tools are free, while others require a subscription.

Screen Readers and Other Assistive Technology

To truly understand how your website works for users with disabilities, consider using a screen reader or other assistive technology. This will allow you to see firsthand how users will experience your website.

8. Conclusion and Next Steps for Achieving ADA Compliance

In conclusion, ADA compliance is crucial for ensuring that all users, including those with disabilities, can easily access and use your website. To achieve ADA compliance, it’s important to understand common accessibility issues, incorporate accessible design principles, and test your website using online accessibility checkers and assistive technology.

Moving forward, take the necessary steps to ensure that your website is compliant with ADA guidelines. Not only will this help you avoid potential legal issues, but it will also create a more inclusive and welcoming online experience for all users. In conclusion, having an ADA compliant website is not only a legal requirement but also a moral obligation for businesses to provide equal access to all users. By implementing accessible design principles and following web accessibility standards, businesses can ensure that their website is accessible to all users, including those with disabilities. By taking the necessary steps to achieve ADA compliance, businesses can improve their online presence and reputation, as well as provide a positive user experience for all users.


1. Who needs to comply with ADA guidelines?

All businesses that provide goods or services to the public must comply with the ADA guidelines. This includes businesses with physical locations as well as those that operate solely online.

2. What are the consequences of non-compliance?

Non-compliance with ADA guidelines can result in legal action, fines, and damage to a business’s reputation. In addition, non-compliant websites may lose potential customers who are unable to access their website.

3. What are some common web accessibility issues?

Common web accessibility issues include inadequate color contrast, non-descriptive links and buttons, and missing alternative text for images. Other issues may include lack of keyboard navigation or difficulty in using assistive technology.

4. How can I test my website’s accessibility?

There are several online accessibility checkers available that can help identify accessibility issues on your website. In addition, using screen readers or other assistive technology can provide valuable insight into how users with disabilities experience your website.

WNA InfoTech is one of the top digital marketing company in Newark that specializes in web designing and development services. We offer the best web development Solution including a responsive, accessible and SEO friendly Website to our local, national and international clients. Write to us at [email protected] for a free consultation

Back to Top