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8 mins read | March 22, 2022

6 Reasons Why Instagram is Good For Businesses

You might have already heard different theories on why Instagram is good for business.

But how can you know for sure that it can be helpful for your business, without trying and potentially wasting your time?

“Instagram may seem small but it is a powerful tool that your business should be using no matter what!”

 

Instagram is undeniably one of the most important social channels around, and we’re positive that any marketer not yet using it is missing out on something big.

Whether you manage the social media of a big corporation, a small business, or you’re using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must!

What is Instagram?

 

Instagram is considered to be the best social media marketing platform for engagement or your ability as a brand to connect with your followers. It’s visual, simple and it’s attracting the younger generations more than other social media platforms.

It is primarily focused on photos, videos and other images, and is popular with young people, photographers, artists, and creative brands, celebrities, thought leaders, friends, family, and more.

Instagram marketing specifically requires regular posts, high-quality content, audience interaction, and organic and paid promotion.

This includes having an aesthetic, tasteful profile. You’ve got to determine the overall feel of your page, including your color scheme, bio, profile photo, and handle.

“Over 2 billion people use Instagram worldwide every day, and 38 percent of those users are visiting several times a day.”

 

Can Instagram be used for business?

Instagram has excellent ad targeting and cross-platform capabilities better to other social media platform, which can serve as a valuable marketing tool for your business.

Since most people prefer to learn about new products through pictures and videos, Instagram is become very popular with advertisers.

This relates to your Instagram goals.

Are you on Instagram to promote your products?

To drive traffic to your website? Or to serve your customers?

In general, there are the 8 Instagram goals you can have:

  • Increase brand awareness
  • Drive traffic to your website
  • Grow revenue (by increasing signups or sales)   
  • Generate new leads
  • Boost brand engagement
  • Build a community around your business
  • Provide social customer service Listen to conversations about your brand

 

Instagram Business Statistics

  • More than 25 million businesses use Instagram to promote their services and products.
  • 90% of accounts follow at least one business on Instagram.
  • 2 in 3 people surveyed believe Instagram enables interaction with brands.
  • 81% of Instagrammers use the platform for researching new products and services.
  • 44% of businesses use stories to promote their products.
  • 98% of fashion brands use Instagram.
  • 67% of users watch branded stories.
  • 83% of Instagram users discover new products and services on the platform.
  • 73% of marketers are in favor of Instagram for influencer marketing.
  • The average monthly follower growth of business accounts on Instagram is +1.46%.
  • There are 500,000 active influencers on Instagram.
  • 54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.
  • 70% of shopping enthusiasts turn to Instagram for product discovery.

Instagram business accounts post an average of 1 post daily. Well, here are 6 reasons, about the others who do not use it, let them know why Instagram is really important about their business?

1. Instagram is centred on storytelling

 

We love stories. We grow up with different stories ever afters, we have become engrossed in following the twists and turns of celebrity news, and we’re drawn to people with a natural gift for recounting dramatic or funny events. Storytelling is part of our life. As a business standpoint, if you want to elicit an emotional connection with your audience, telling an interesting story will help you out.

Instagram calls itself a visual inspiration platform and the best way to inspire others is through the power of visual storytelling.

On Instagram, the best brand storytelling involves telling snackable, micro-stories that tie into the brand’s values, mission, and purpose. Whether you are using Instagram for a personal account or a business account, you want to develop a strong brand presence that represents what you are passionate about in life.

This is the number one reason why your branding matters. A brand is a story, it’s the idea behind the business, the personality, beliefs and choices it makes.

“83% of Instagram users discover new products or services on the platform.”

 

2. Visual content is necessary to your marketing strategy

 

Instagram is one of the most popular Social Media Platforms that help all businesses around the world to promote their services and their products, by using great content, photos, and appropriate hashtags. Photos are the most-engaging content on the Web, with visual posts producing 650% higher engagement than text only posts.

“Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.”

 

  • 40% of people respond better to visual info than plain text.
  • Infographics can improve website traffic by 12%.
  • Conversation increase 86% when videos are used on a loading page.
  • 80% of what you see is retained.
  • 20% of words on a webpage is read by the average user
  • Landing pages with videos are 40X more shareable
  • 58% of marketers are planning to leverage reels in 2022
  • 38% of users log in to the platform multiple times.

 

3. You can reach a LOT of people through Instagram marketing

 

“Drive traffic to your business website, blog and landing pages”

 

 

instagram-marketing-delaware

 

With over 800 million monthly users on the platform, Instagram offers businesses a huge potential audience. When posting on Instagram, hashtags are the best way of getting your content out there and in front of the right people. Just be sure to use relevant hashtags that your target audience are actually searching for. You can also create targeted ads to reach even more potential customers, if you’re willing to invest a little time and set aside some budget.

“Drive more sales from Instagram by promoting your products and services”

 

4. It’s the best way to engage with your community

 

Actually, Instagram has the highest average engagement rate, and even a higher brand engagement rate, of all the main social channels, beating Facebook and Twitter. First, you start following people who are already talking about your brand/your products and like or comment on their photos and videos. Keep in mind that, engaging with your fans is not only about publishing photos and videos of your products — you actually need to connect with them, because all this translates into real sales and loyal customers!

“80% decide whether to buy a product or service on Instagram”

 

5. It’s a goldmine of useful feedback and insights!

 

As a smart marketer, you probably already monitor conversations about your brand and products on social media. You keep track of your mentions on forums, blogs, Facebook and Twitter. But do you know what people are posting about your brand on Instagram?

More than 100 million photos are uploaded on the platform each day.

70% of the people watch Instagram stories daily

71.9% of the content on Instagram is photo posts.

Whether or not your brand is present on the platform, people will still use it to talk about your products and services as they do on other social media channels. They’re already publishing pictures of products they buy from you, recording videos, and commenting on each other’s content about your brand.

 

6. It’s great for keeping an eye on your competitors

 

You might not use Instagram as a marketing channel yet but your competitors probably already do. So use the platform to follow their activity to see how they interact with their community. What content do they post? When? How often? How do they engage with their fans? Do they have an Instagram contest running? By answering these questions you will be able to discover some best practices in your industry and define your own creative strategy.

Do you feel like you’ve learned something about why Instagram is good for business? Do you think your business can benefit from an Instagram marketing strategy?

Click Here for Leave us a comment and let us know!

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