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8 mins read | June 12, 2020

Healthcare and Medical Website Design and Development Trends

Welcome to the future of healthcare and medical website design and development. In this article, we embark on a journey through the dynamic landscape of digital healthcare, where innovation and patient care intersect.

The healthcare industry is constantly evolving, and so is its digital presence. As medical professionals, you understand the importance of staying up-to-date with the latest trends and technologies. Whether you’re a healthcare provider or part of a medical institution, your online presence matters now more than ever.

In the sections below, we’ll delve into the trends that are reshaping the way healthcare websites are designed and developed. From user-centric interfaces to telemedicine integrations, these trends have the power to elevate your practice and improve patient experiences.

Without a suspicion, for general medical practitioners, specialists or allied healthcare professionals having a website is obligatory. But, in this modern era of cutting edge technology, simply opting for a healthcare website is not enough. You can never attract new patients and existing patient with dull outdated web designs. It’s critical to attract; to grab their attention, offer engaging experience and make sure that they get converted.

It’s as time changes, the needs and demands of people reach a new level and so should your healthcare website design. To make this process even simpler and effective top 15 amongst them are:

Feature of Medical Website Development


1. Responsive Healthcare and Medical Web Design

Having a responsive or mobile friendly website design is no longer an option, become a necessity. Picture this, about 80% of potential patients are performing an online search to find the best physician, surgeon, dentist, specialist or health care professional  and while they do this, your website doesn’t get listed or isn’t compatible with the device that they are using. The result: you end up losing a radiant opportunity to get new patients. So, the first trend that’s found in the best healthcare web design is mobile-responsiveness & pixel-perfection web presence for the best user experience.

2. Easy Search and website Navigation System

If patients visit a medical website then they are most likely looking for essential information. An easy navigation and a search bar are no doubt one of the most underused and essential functions of a healthcare website. This means the hospital website design must offer the resource in an ergonomic and convenient navigation bar. Never force the patients to search for too long, as this not only deteriorates UX but also affects the reputation of the healthcare business too.

3. Interactive and Creative Animations Elements

Creative and beautiful animations and interactive elements eventually invaded medical website design and development. A few years later, the trend still stands. Animations, videos, and pop-ups add a special touch to interactive medical website design. Designers should ensure that these elements match the healthcare website design. Various interactive elements combined with the beauty of animation enhance user interaction with different website pages and keep them connected for a long period.

4. Appropriate Neutral Color Scheme

Though it’s a good idea to use bold & vibrant colors for certain web designs, in 2020 healthcare website design usually utilizes neutral colors. These colors should contribute to the user’s good impression of the company. Blue, white, red and their main shades are the most popular color palettes in medical website design. Such shades of color have a positive psychological impact on the visitor, making them feel calm and most importantly improve their confidence on the site.

5. Minimalism (Flat Design)

Based on the concept of simplicity and informative content- minimalism is another exceptional trend where the website gets remove of unnecessary elements and uses flat and as simple as possible. These websites are known for small formats that are quick to load, and not to mention the fact that the visitors get to focus on nothing but high-quality content. We’ve noticed a trend toward minimalistic illustrations that feature just a few colors, and often a simple line-art style.

6. Realism and 3-D modeling

 3-D modeling is becoming a new alternative to stock photos and custom illustrations for websites. It brings a semi-realistic look to a design, while still providing the benefits of an illustration. It can even incorporate animation, as the following examples show.

7. Smart Video

 People love videos, so why should healthcare websites stay far behind? It’s the most effective online marketing tool! Though incorporating videos is an exceptional move, still, they must be well-thought of. This can be better explained as smart videos- having a meaning and purpose. For example, on a healthcare website, a background video might show a positive doctor-patient interaction or lifestyle sequences that depict healthy outcomes or help showcase the facility your healthcare institute provides.

8. Use Image and text masking

Image and text masking certainly isn’t anything new, but it’s still trending due to the many new and creative ways to mask designs. By leaving a large portion of an image unrevealed, designs can capture a sense of mystery that helps draw consumers further into the content

9. Use Patterns and Textures

Patterns and textures by themselves have been a trend and will sustain to be for a till. A new trend in will take it to the next level by combining several patterns in one design or sections of cohesive patterns that cover the entire canvas.

10. Geometric designs and liquids

Geometric shapes were the craziest website designs trend in 2019 but in 2020, it’s all about organic shapes. Geometric is present in different elements: buttons, frames or illustrations. However, as opposed to geometric shapes that have strictly fixed edges, liquid shapes suggest creativity, agility, and movement. Every shape brings about specific associations and has its own meaning. When used wisely, shapes can become key elements of a website design.

11. Value-Giving Content

The healthcare website is not just a marketing platform. Medical practice website development should aim to create websites with useful information. You need to provide patients with relevant content at each stage of their customer journey. The website should include consult a physician online, main services, pricing info, contact and location info, successful treatment, post pictures “before” and “after”, blog section, patient testimonials, and an FAQ section, etc. Pay close attention to the creation of the “About us” page. Be sure to take care of a clear “call-to-action”.

12. Creative Site Grid

A new and fascinating trend for healthcare website design Companies in 2020 is the use of the non-standard grid. This adds a unique touch to the site and makes it even more appealing than before. The grids we were all used to help add content to a website in an aligned and consistent way. The layouts made with grids look symmetrical and structured. There’s a way in which such predictability makes it easier to consume information.

13. Adhering to WCAG Guidelines

Web Content Accessibility Guidelines (WCAG) by World Wide Web Consortium (W3C) emphasizes meeting the needs of people with disabilities. It should be noted that, until recently, only resources of state and municipal structures had versions of sites for people with disabilities. It is really relevant aspect and has become a part of the medical web design trend too.

14. In-chat support and feedback form

As a medical service provider, you care about people’s health. Show patients that their opinions matter too. Make a feedback form part of your medical web development strategy. Positive patient feedback can convince other people to go to your clinic with their own health problems.

You can also include in-chat support and contacts for emergencies. This feature has been bestowed to the users to help them to communicate in real time. It has shown significant improvements in patient on-boarding. There’s also a rise in automated chatbots. These chatbots can hold conversations with people and provide information about your institution.

15. Detailed staff directory

Naturally, patients won’t place their trust in the hands of the first medical clinic they come across. They want to know who works at a hospital, what degrees they hold, and what experience they have. Therefore, medical website developers should keep this aspect in mind.

Placement of a medical staff directory on the website streamlines the process of choosing the right doctor for patients. These directories provide information on doctors, including qualifications and professional experience.

16. User-Centric Healthcare Website Design

At last and maybe the most important trend that every medical website designer comprehends to be: custom website designed for the healthcare industry should always have an intuitive design focused on the patients and their specific needs.

When we design with the trends, we engage with people more effectively. As a hospital or health system, you can connect more readily with patients on your website by using design trends that speak to your unique brand.

Are you looking for Healthcare website design services? Use our affordable medical web design and development services & increase an engagement with your patients. Contact us now for medical marketing services. Give us a call 302-668-5977



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